As an extension to my consulting career of promoting food artisans, I've created this blog to showcase happenings in the artisanal world. I'll post photos, inspirations, client projects as well as a variety of experiences in my quest to promote an artisanal-inspired lifestyle.I'd love to create spotlights on artisanal food producers so please feel free to contact us if you'd like to be featured. Thanks for visiting!
Best,
Sher Hackwell
Creative Director, Sher Hackwell Creative
Artisanal - Definition: In regard to food, it refers to anything that is raised with care, hand crafted using high quality ingredients, prepared with passion, and served with love, using time-honoured techniques. The producer is a small company as once an artisanally-produced product increases it's volume, it loses its artisanal status. Most importantly, it's a lifestyle, a soulful, purposeful act of slowing down to celebrate traditional ways with friends and family...
PHOTO: Sher Hackwell Boulangerie Poilane Paris, France 2006
